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Blog Posts (2)

  • 4 Types of Advertising: A Marriage between Product & Customer!

    Hey there, ad aficionados and marketing mavericks! Welcome to a wacky world of advertisements, where creativity knows no bounds, and marketers dare to dream the impossible. Today, we're diving headfirst into the ocean of advertising to explore the traditions and customs that have graced our screens and billboards. Buckle up, folks, because we're in for a wild ride called Branding! The 4 types of Advertising are: 1) The "In-Your-Face" Billboard: Ever driven down the highway and been blinded by a gigantic, eye-popping billboard that's almost impossible to ignore? Well, these ads certainly know how to make their presence felt! From a ginormous perfume brand to smiling toothpaste tubes that fills your vision of field with their product. They leave you with no option but to notice them. It's like advertising on steroids! Iksha Productions provides you with such eye-popping advertising. 2) Jingles Ringing on TV! We all have that one jingle stuck in our heads from an ad we heard years ago. You can't escape them! Once you hear them, they're etched into your brain like an earworm, and there's no turning back. Advertisers know that if they can get you humming their tune, they've won half the battle! *♪ Iss box ko Church Street main Bhejo! Iss box ko MG Road ko Bhejo!♪* Want an advertisement with Jingles and Market it on TV and Theatres? Iksha Productions has your back! 3) Introducing Your Product to the Market! Do you want to explain your product/ service to your customers? Why will they listen? Your product is your baby! It's not necessary for people to care for your baby...! Similarly, your product explanation must be packaged in such a way, that they are left with no choice but to love it! To cater to them, what if we make a celebrity that they love, explain your product/ service? In fact, people's love and admiration has made them a celebrity. Let the loved one explain it! Celebrity Ads by Iksha Productions does this exactly! 4) Radio Ads Have you ever gone on a long drive with the radio on, listening to music and grooving to the beat, you are eager to listen to the next song and suddenly a irritation ad plays!? What if that ad wasn't irritating but interesting!? That's the skill... (Copyright of the Radio Ad isn't owned by Iksha Productions & team) So, there you have it, folks! A delightful tour of the world of advertising. Advertising is not only about presenting your product but also entertaining the audience, so that your customers associate your product with happiness! I hope you enjoyed our take on the 4 types of Advertising. Remember, next time you come across a larger-than-life billboard or a jingle that refuses to leave your head, embrace the madness and enjoy the show! Until next time, happy advertising, and may your commercials be forever unique and unforgettable! These are the 4 types of advertising techniques. Liked this blog? You can read this- Collaborate with Iksha Productions and be Tension-Free. Written by Bharath Ramdas / 4 types of advertising / 4 types of Advertising / 4 types of Advertising /

  • How to Promote Your Company through Advertising!

    In the age of the internet, being visible online is a real struggle! Standing out amongst thousands of companies and getting attention of your customers and making them buy your product seems like an impossible task. But how are some companies doing it so successfully!? Seems like they are hacking the system of success right!? Well, of course they have hacked the system. Let's see how through the lens of a filmmaking graduate and an owner of a production company called Iksha Productions. Let's see How to Promote Your Company through advertising: 1) SEX SELLS! (Cliche but true!) We shot this photo for a clothing company called Flyrobe. But the interesting thing is that, when we posted this photo on social media, boys started to flirt in the comment section and in messages. While girls started to ask about the outfit and accessories that she is wearing. Having a girl promote your product gets the attention of boys and girls. The more likes, comments, shares and saves you get, makes the algorithm of Instagram, Facebook or Youtube suggest the post to others, so your visibility increases. If visibility increases your sales will also increase. You need not necessarily show a girl expose to get success. In fact, we haven't shown our models that way too... She is decent in that photo but still the magic of attraction works! Our brains have been wired to find a suitable mate. This is what companies use to their advantage. Even Apple has used this strategy in their early days. Don't remember seeing a girl in Apple's Advertisement? Don't believe it? See it for yourself: Now that you have seen a 2.5 trillion-dollar company use this strategy, why not use it for your business? Want to see more of our work? Contact Iksha Productions NOW!!! 2) COMEDY RULES CUTENESS WINS! Who doesn't love Mr. Bean? Most of us love him, but only some remember his real name! That's the power of fun! You don't care who made you laugh; you just love him without knowing who he is! In the same way, if your advertisement is funny, your customers won't care whether you are a startup or a well-established company, they will trust your company because it made them laugh. Don't be afraid to make fun of yourselves or your product or your company. Don't take yourselves seriously! If your company starts acting like a serious teacher, preaching all the time, your customers will make fun of your company behind your back. Just like how students make fun of teachers behind their back. Instead have a friendly relationship with them, make them laugh and they will reciprocate! It's the era of memes! Just like comedy, cuteness also makes a person trust your company! The photo of a tiger cub above is so cute that we forget it's an apex predator. We just see the tiger as a cat. It seems harmless so you tend to trust it won't harm you. Be it a cute tiger cub or a cute girl, you tend to trust them. This is how they marketed a bear in a form of a teddy bear as cute. They made a toy of an apex predator, snuggly and cute! When we shot a video of Actress Pranitha Subhash and her dog Blu, the response was "Awwwwww". See the video below: Want to shoot something funny and cute!? Want to see more of our work? Contact Iksha Productions NOW!!! 3) STORY IS EVERYTHING Stories are told from the time humanity began. Be it seeing a film from your comfort of your home through Netflix or Amazon Prime Video. Be it going to the theater to see a film or your grandma telling you stories when you were little. From cave paintings to today, everything is a story. These stories shape how you behave and what ethics and ideologies you have. If a story can mold a person's behaviors and ideologies, why not use that to make them buy your product! This is the answer to "How to promote your company through advertising!" Liked this blog? Read another - Want to shoot an Advertisement with a Story? Contact Iksha Productions NOW!!! Written By: Bharath Ramdas Rao Iksha Productions / How to promote your company through advertising / How to Promote Your Company through advertising / How to Promote Your Company through advertising / How to Promote Your Company through advertising / How to Promote Your Company through advertising / How to Promote Your Company through advertising / How to Promote Your Company through advertising

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Other Pages (10)

  • Commercial Shoots | Iksha Productions | Commercials | Campaign videos

    Commercials In the world of commercials, brands have a say. Lights, camera, action, in the bustling commercial shoots, Where lenses capture moments, in a vibrant display. (ALCHEMY COFFEE ROASTERS) Alchemy coffee roaster - commercial shoots Play Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied (KUSHAL'S JEWELLERS) KUSHAL'S JEWELLERS - Commercials Play Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Campaign Videos Our Client Gali Janardhan Reddy has Won the Karnataka Assembly Elections of 2023 from Gangavati constituency. KRPP Political Campaign Video Play Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Contact Us

  • Corporate Videos | Iksha Productions | Business videos | Store shoot

    Corporate Videos In the realm of corporate videos, where brands take flight, We weave tales with cinematic might. For compelling business videos, we're your guiding light! Project Eva - TATA Communication Intro Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Alchemy coffee roaster - commercial shoots Play Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied CORPORATE LIFE - A Compromised Family Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied KUSHAL'S JEWELLERS - Commercials Play Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Our Videography

  • Projects | Iksha Productions | Animation | Marketing | Songs | Music

    Projects Projects in motion, a tapestry unfurls, Animation, where storytelling twirls. In the marketing symphony, success swirls. In the dance of commerce, success is the key. Documentary Western Ghats Mini Documentary Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Documentary Animation Dayananda Sagar Institution - Covid video Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Animation Exhibition Videos Exhibition Videos - Marketing Play Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Exhibition Videos - Marketing Our Photography

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